The One Stories

Real brands we've partnered with. Every story below is a client on The One growth system.

phinoi.vn

.07/2025 - ongoing

Turning a niche phin startup into a multi-channel engine

1/4

01×3projected 2026 revenue vs 2025projected 2026 revenueprojected 2026

02≈50%of full-year 2025 revenue achieved in 6 low-season months of 2026of full-year 2025 in 6of full-year 6

030 → 36%website became the #1 revenuewebsite becamewebsite #1

04×4peak monthly revenue during seasonpeak monthlypeak

05+84%monthly revenuemonthlymonthly

0670% → 32%marketplace dependence reducedmarketplacedependence

075.8M+users reached through TikTok Adsusers reachedusers Ads

08200+TikTok micro-KOLs operatedTikTokTikTok

09+27%average order valueaverage orderaverage

10-74%Shopee cancellation rateShopee rateShopee

Vietnamese coffee culture / E-commerce growth

PHINƠI needed to educate a premium coffee accessory market while reducing marketplace dependence. The One operated the online P&L across owned web, Shopee, social/B2B, ads, KOLs and livestream.

E-commerce ManagementPerformance AdsMicro KOLsLivestream Commerce

cota.cuti

.09/2024 - ongoing

Building a Gen Z eyewear brand from zero

1/3

01×35peak monthly revenue growthpeak monthly revenuepeak monthly

02×19within the first 4 operating monthswithin the first 4within the 4

03100+KOL/KOC bookings managedKOL/KOCKOL/KOC

04×10peak monthly sales volumepeak monthlypeak

0582%revenue from TikTok Shop built from zeroTikTok Shop builtTikTok Shop

0637.2KTikTok followers · 1.5M likesTikTokTikTok

07×3.6Q4 revenue YoY growthQ4 revenueQ4 YoY

08150+SKUs R&D and commercializedSKUs R&D andSKUs R&D

09~70%stable gross margin maintainedstable grossstable

1020,668products sold in 20 monthsproducts soldproducts

Gen Z eyewear / Brand & commerce launch

From launch, The One helped shape cota.cuti around commerce, content, pricing and creator operations. The work turned a young fashion idea into a measured local-brand growth system.

Go-to-marketE-commerce ManagementDigital AdsKOL/KOC Operations

inkaholic.vn

.07/2020 - 11/2025

Scaling Vietnam's first temporary tattoo brand end to end

1/3

015+years of uninterrupted end-to-end operationyears of uninterruptedyears of

02+35%revenue growth & +58% order growth YoY in 2024revenue growth & +58%revenue growth

03×2.1TikTok Shop channel scale in aTikTok Shop inTikTok in

04326K+multi-channel ordersordersorders

050 → 79%revenue sharerevenue sharerevenue

062×marketplace CVRmarketplaceCVR

07~2×average order value after bundleaverage orderaverage

08193K+community followerscommunitycommunity

09+50%basket sizebasket sizebasket

101,000+KOL/KOC bookingsKOL/KOCKOL/KOC

Temporary tattoos / Full-stack e-commerce growth

The One operated e-commerce, ads, KOL/KOC, content and product strategy for INKAHOLIC across five years of platform shifts. A timely TikTok Shop pivot turned social attention into the main revenue engine.

E-commerce OperationPerformance AdsInfluencer MachineProduct Strategy

qandabooks.vn

.03/2025 - ongoing

Making TikTok Commerce work for seasonal edtech

1/3

0125.04B VNDGMV attributed to TikTok adsGMV attributed to adsGMV attributed

024.56blended ROAS across the TikTok commerce systemblended ROAS acrossblended ROAS

035.8–9.3Live Shopping ROAS rangeLive ROASLive

043 layersKOC/KOL reviews and commerce adsKOC/KOL andKOC/KOL

05203Mpaid impressions trackedpaid trackedpaid

06GMV MaxVideo ShoppingVideo ShoppingVideo

07170K–345K VNDAOV range across books and courseAOV range andAOV range

0816 monthscontinuous TikTok commercecontinuouscontinuous

09DailySKU-level reporting rhythm forSKU-level forSKU-level

10101,301orders generatedordersorders

Edtech books / TikTok Commerce

QANDA Books had a low-AOV, seasonal exam-commerce challenge where every CPA mistake mattered. The One built the TikTok content, ads, Live Shopping, GMV Max and daily reporting rhythm around exam demand.

Content StrategyTikTok AdsLive ShoppingDaily Reporting

curnonwatch

.07/2023 - ongoing

System-led growth for a premium local watch brand

1/4

01+35%successful orders (2024 vs 2023)successful orderssuccessful

02+53%products sold (2024 vs 2023)products soldproducts sold

03500+zero-fee KOC videoszero-fee KOCzero-fee

0435+monthly promotion plans across 4monthly plansmonthly 4

052,400+KOL/KOC collaborations logged inKOL/KOC loggedKOL/KOC in

06~80%online revenue shareonline revenueonline

07400K+multi-platform social ecosystemmulti-platformsocial

08+22%total online traffictotal onlinetotal

09+32%blended ROAS efficiencyblended ROASblended

10-12%advertising CAC costadvertisingCAC cost

Watches & jewelry / Online-offline growth

CURNON needed disciplined online-offline growth without eroding brand value. The One connected promotion, pricing, marketplaces, ads and real-order reporting into one operating system.

Promotion & PricingMarketplace OpsMulti-channel AdsDashboard Reporting

annita.studios

.02/2023 - 05/2025

Building a designer eveningwear brand's online business in Laos

1/2

01×12monthly ROAS lift from 1.5x to 18.3x peak (11/2023)monthly ROAS liftmonthly ROAS

02-92%CIR reduction from about 68% to 5.5%CIR reductionCIR reduction

036.4×average blended ROAS across the 12average ROASaverage 12

045,900+ad-generated messagead-generatedmessage

052.8M+12-month cumulative page12-month12-month

0611×+ROAS sustained through the Q4/2023ROAS sustainedROAS the

0750K+followers across Facebookfollowersfollowers

08×12message-to-order CVRCVRCVR

09×11peak monthly revenuepeak monthlypeak

10~50%annual ad revenueannual adannual ad

Designer eveningwear / Social commerce operating system

ANNITA STUDIOS launched as a local fashion startup in Vientiane with no online sales system, no operating data and no proven e-commerce playbook. The One built the strategy, reporting rhythm, Meta Ads engine, livestream workflow and handover system that the local team could keep running independently.

Online Business StrategyMeta AdsSocial CommerceLivestream Operations